ELE
An Elephant-Human Conflict Awareness Campaign
This project from my course, Images in Communication, was a collaboration with elephants from the Houston Zoo, I created a campaign using merchandise to promote awareness to the Elephant Human Conflict. Proceeds would fund resources for those directly affected.
Challenge:
Elephant-Human Conflict is rising in Asia with small global awareness
Graphic, Brand, and Merch Design
Tools: Adobe Illustrator, Adobe Photoshop, Miro, and Canva
Solution:
Create advertising products to potential sponsors to encourage their support of ending the conflict
I introduced this heavy issue with a lens of fantasy to create an easy path into harder conversations.
LOGOS
Principal Logo
No Tusks
Alternative Logo
SHIRTS
The fairy resembles the frailty of the elephant, the animal's need for migration, and their playful character.
Black
The elephant becomes visible once exposed to the light, just as in the issue of the Elephant-Human Conflict.
After Light Exposure
White, Light Sensitive
CAMPAIGN POSTERS
I created 4 posters: 3 Aesthetic and 1 Statement poster.
RESEARCH
Thorough research on the issue was conducted in order to adequately serve both elephants and people.
The products featured at the end of this presentation are previously designed merchandise that has now been redesigned.
